By Katy Snyder, JVA Consulting
Where can you learn how to use a sock to curl your hair, check out what your neighbor had for dinner last night, and look at pictures of baby pandas? Why Pinterest, of course! While there are endless uses for Pinterest, you are probably wondering how it can help your nonprofit. I agree that its applications to the sector are not immediately clear. My initial reaction was to think that we’ve already invented enough ways to waste time, why add another? But, like most other converts, I was hooked once I actually checked it out.
First of all, Pinterest is much simpler than Facebook or Twitter. And while neither Facebook nor Twitter is rocket science, Pinterest doesn’t require any hastags or personal information. You simply post pictures (or in the language of Pinterest, “pin”), and if you feel like it, comment, on pictures that others have pinned. The more interesting or visually stimulating your picture, the more people will like it or, “repin” it. If you have your Pinterest page well-aligned and connected to your other social media, the connections you make on Pinterest can lead to real business.
How to use Pinterest for your nonprofit
Like other social media tools, you want to strike a balance between promoting your products and services and providing interesting content. As social media marketer John Hadon says, “Pinterest is not a place to blatantly promote your organization.” Continue reading →
The view from Nonprofit Street in 2011—our top-rated posts
By Katy Snyder, JVA Consulting
Last year was a busy year on our blog, and we saw some themes emerge in the types of topics that were most popular. We thought we’d share some themes that we saw this year with you, and give you a chance to let us know what you’d like to see in 2012.
Guest blogging. Our most-read story of the year was our guest blogger contest, in which six nonprofit professionals submitted blogs. Readers voted, and Abby Landmeier emerged victorious, winning a one-year JVA Training Subscription for her blog on young nonprofit professionals and the economy. Click here to read the rest of the entries in our guest blogger contest.
Celebrity foundations (or really anything about celebrities). Our second most popular story last year is also one of our all-time most popular stories: Leona Helmsley’s foundation to support more than dogs. Continue reading →
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