While many nonprofits have built their staffs and processes around traditional marketing and fundraising activities, a lack of resources is preventing them from adequately pursuing online activities.
According to a Philanthropy Journal article on a report by Convio, about nine in 10 nonprofits, regardless of their size, say their greatest barrier to success is a lack of money, staff or online expertise.
More than a quarter of nonprofits have no online marketing plan, while almost two in 10 either don’t know if they have a plan or review their plan only every few years.
