Loss of connection leading reason wealthy donors stop giving

Nearly 60 percent of wealthy households that stop giving to a charitable organization attribute the change in their philanthropic behavior to no longer feeling connected to the organization, a new study from the Center on Philanthropy at Indiana University (http://www.philanthropy.iupui.edu/) and Bank of America (https://www.bankofamerica.com/) finds, according to a November 25 article in Philanthropy News Digest.

Other reasons why wealthy donors discontinue their giving include deciding to support other causes (51 percent) and feeling they are being solicited too often (42 percent). The report also found that wealthy donors have high expectations of charitable organizations and cite sound business practices (93 percent) and spending an appropriate amount on overhead (88 percent) as the top factors in determining which organizations they decide to support.

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1 Response to Loss of connection leading reason wealthy donors stop giving

  1. mysticmiss says:

    really interesting blog thank you.. ill check out your website too when i have some time..

    i wrote a blog about online activism http://mysticmiss.wordpress.com/2008/06/10/use-the-incredible-power-of-your-signature/ as this is a great way for busy people to still be involved in positive global change

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