A February 3 Philanthropy Journal article says almost half of donors already reduced or stopped their charitable giving, according to a survey of adults across the U.S. conducted by Wilson Research Strategies.
Middle-class Americans have the most pessimistic outlook, with four in 10 planning to cut back on their giving in 2009. Slightly more than one in four upper-class households are planning to reduce their giving. But more than eight in 10 respondents who attend religious services at least once a week say they plan to donate the same amount or more, compared with fewer than seven in 10 secular respondents.
At JVA Consulting, we continue to advise our clients (and everyone!) to stick close to your donors and let them know why their continued investment in your mission is important. What are you doing? Is it working? Let us know.