Giving may be victim of recession

A February 3 Philanthropy Journal article says almost half of donors already reduced or stopped their charitable giving, according to a survey of adults across the U.S. conducted by Wilson Research Strategies.

Middle-class Americans have the most pessimistic outlook, with four in 10 planning to cut back on their giving in 2009. Slightly more than one in four upper-class households are planning to reduce their giving. But more than eight in 10 respondents who attend religious services at least once a week say they plan to donate the same amount or more, compared with fewer than seven in 10 secular respondents.

At JVA Consulting, we continue to advise our clients (and everyone!) to stick close to your donors and let them know why their continued investment in your mission is important. What are you doing? Is it working? Let us know.

Advertisements
This entry was posted in Economy and tagged , , , . Bookmark the permalink.

JVA welcomes your comments and feedback on all Nonprofit Street articles. While JVA will post all relevant comments, it will not post comments that are advertising products or services or those with obscenities. Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s