Only about half of donors are confident they can maintain their giving, according to a new study by Cygnus Applied Research mentioned in Philanthropy Journal.
Slightly more than half of individual donors say they plan to give the same amount or more in 2009, but almost half either plan to give less or are unsure about what they can give. Almost one in two donors say they will give less this year than last, while almost one in three have yet to decide how much they will give.
Among those who will give less, more than half cite the economy as the main reason. JVA Consulting encourages all of its clients to stay abreast of trends such as this and develop a plan to diversify revenue.