Women are often decision-makers when it comes to donations

A recent survey sponsored by the Fidelity Charitable Gift Fund of 1,000 adults who had given at least $1,000 or more in 2007 found that women were more likely than men to be the primary decision-maker in their household in terms of determining which organizations to donate to and how much to give.

While the majority of men said their spouse was the primary charitable giving decision-maker, women cited a host of influences, including family members, friends and coworkers.

According to Fidelity’s President, Sarah C. Libbey, women have become more involved in charitable giving as they “increasingly create their own wealth and become beneficiaries of wealth transfers because they live longer.” She also said that the survey results are illustrative of the need for nonprofits to “pay more attention to this very influential group of donors.”


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