According to Blackbaud, Women are increasingly impacting fundraising efforts in the U.S.. However, their philanthropic objectives can differ significantly from men’s.
Women tend to focus on specific sectors and want greater accountability for their gifts. On the whole, women want to create new solutions, seek more contact and control, and want to be kept informed of the results from their giving.Women make charitable gifts to a variety of causes, but research shows the majority is designated for the needs of children, opportunities for women, education and health issues.They also support causes that provide economic opportunities for all, promote diversity, and support the arts and the environment. These gifts mostly go to support grassroots nonprofits or are restricted to grassroots programs if the gift is given to a larger or national-level organization.
It’s not just affluent women who make gifts, however. Women with annual incomes of less than $10,000, who are often homemakers with children at home, give an astounding 5.4 percent of their adjusted gross income to charity.