Online gift amount declined in 2008, but number of gifts to nonprofits went up

The average online gift amount was $71 in 2008, down $15 from 2007, for a group of 32 leading nonprofits analyzed in the 2009 eNonprofit Benchmarks Study compiled by F+R Strategic Services and the Nonprofit Technology Network.

According to a Philanthropy Journal article, that decline in gift size was offset by a 43 jump in the number of online gifts in 2008.

“The good news is, online fundraising is still growing,” Marc Ruben, vice president at M+R, said in a statement. “The bad news is, the pace of growth has slowed. More people are giving online, but they’re giving less.”


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1 Response to Online gift amount declined in 2008, but number of gifts to nonprofits went up

  1. Brooke says:

    This is definitely and interesting finding. Is that a 43 percent jump in online gifts?

    Was there discussion about WHY this trend is happening? Is this a product of the economic situation? Can we expect to see number of donations continue to increase and perhaps the amount increase as the economic situation improves as well? Does this discuss any changes in offline donations? Are they having an indirect correlation with online donations?

    How do I get a copy of the 2009 eNonprofit Benchmarks Study?


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