The average online gift amount was $71 in 2008, down $15 from 2007, for a group of 32 leading nonprofits analyzed in the 2009 eNonprofit Benchmarks Study compiled by F+R Strategic Services and the Nonprofit Technology Network.
According to a Philanthropy Journal article, that decline in gift size was offset by a 43 jump in the number of online gifts in 2008.
“The good news is, online fundraising is still growing,” Marc Ruben, vice president at M+R, said in a statement. “The bad news is, the pace of growth has slowed. More people are giving online, but they’re giving less.”