Lack of resources hamstrings nonprofits’ online efforts

While many nonprofits have built their staffs and processes around traditional marketing and fundraising activities, a lack of resources is preventing them from adequately pursuing online activities.

According to a Philanthropy Journal article on a report by Convio, about nine in 10 nonprofits, regardless of their size, say their greatest barrier to success is a lack of money, staff or online expertise.

More than a quarter of nonprofits have no online marketing plan, while almost two in 10 either don’t know if they have a plan or review their plan only every few years.

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