Strengthening your online advocacy with YouTube

Last month, shared news about the launch of YouTube’s Nonprofit Program. This innovative and free program allows nonprofit organizations to insert links inside their videos so that viewers can be easily directed to the cause’s Web site. For this new program to be effective, videos posted by nonprofit organizations must be compelling and must move people to action.

In this video posted by, the author discusses how to make videos go to work for your cause:

Has your organization used online videos in its advocacy or fundraising efforts? If so, what is working for you and what isn’t? Share your experiences here, and JVA may include them in an upcoming issue of the JVA 411.


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