An online petition tool recently launched by Change.org will give individuals and small nonprofit organizations a new way to connect with people who share their passion. The petition builder can be found on the Change.org Web site and is accompanied by a set of instructions that can have changemakers creating and distributing petitions in a matter of minutes.
The opportunity that social media brings to the nonprofit sector has been a reoccurring theme on nonprofitstreet.com. Web sites like Facebook and Twitter provide an inexpensive, yet effective, piece of an overall marketing communications plan for nonprofit organizations. As social media continues to gain popularity, more tools that complement these media are being developed. The online petition builder is an example of this trend.
After creating an online petition, your organization can quickly get the word out through its social media network. By clicking on “Invite Friends” on the Change.org petition page, you can send the petition to your contacts on Facebook and Twitter. As people sign your petition, an email will be sent to a target of your choice. For example, if you selected a state representative as the target, a notification email will be sent to the representative each time a new person signs the petition.
Change.org has instructions on how to start creating online petitions along with tips on crafting an effective message. As with most social media messages, it is critical that your messages are succinct and compelling. In this case, it’s also important to inform readers on how they can take action.
To learn more about the Change.org online petition tool, click here.