According to a new report released by Pew Research Center, social media use is up 45 percent for adults 18–64 since February 2005. Millennials: A Portrait of Generation Next looks at the values, attitudes and experiences of the Millennial generation while also shedding light on the Boomer generation.
Pew Research Center’s survey of more than 2,000 adults shows that 30 percent of boomers use social networking sites, up from only five percent in 2005. In total, the report found that 41 percent of adults use social networking sites.
The report also found that 62 percent of boomers visit social networks at least once every few days.
It’s easy to have preconceived notions about which age groups are using social media and which aren’t. The Millennials report is another piece of evidence that points to boomers embracing social media. Not convinced? A recent report from eMarket found that 47 percent of boomers maintained a social media profile in 2009, which is up 15 percent from 2008.
If you don’t think the boomer generation is jumping on the social media train, think again. They already on and they’re inviting friends.
JVA Consulting was recently recognized by Listorious.com for having one of the best Twitter pages in Colorado. Curious how we did it? Join JVA on March 11 for a workshop called How to Use Social Media to Raise Visibility and Money. Attendees will have the opportunity to get started and create a social media site for their organization or make improvements to their existing sites. Click here for more information and to register.