Even a 90-second video can win hearts, minds and financial support

by Ashley Kasprzak, JVA Consulting

In the last year I have been singing the praises of social media marketing. A new YouTube video sent to me just a moment ago again confirmed the importance of this type of marketing. My friend, Susan Jenson, is Executive Director at Downtown Aurora Visual Arts (DAVA). She is a champion of the power of the arts in developing creative, strong and educated youth. DAVA has solid evidence that its programs produce significant outcomes with youth including decreased involvement in alcohol, tobacco and other drugs. Recent research on DAVA students seems to indicate that they also improve their grade point averages—definitely something to cheer about.

To learn about DAVA, watch this powerful video:

Channel 8, the public access station in Aurora, Colorado, produced DAVA’s YouTube spot. They recorded much of the footage at DAVA’s annual luncheon held a few weeks ago. Highlights include Rico Munn, Executive Director of Colorado’s Department of Higher Education, singing as well as youth talking about the value of DAVA. If you’re with a nonprofit organization and also have a good story to share, consider working with your local public television station to create something similar. DAVA’s video inspired me! Who knows who your video will inspire. Give it a try.

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