Bristol Brewing Company makes happy hour “Karma Hour”

By Amber Alarid, JVA Consulting

For socially conscious Bristol Brewing Company and its patrons, “happy hour” is another chance to invest in the Colorado Springs community. A twist on the traditional happy hour, Karma Hour celebrates local nonprofits by donating $1 for every pint sold from 5–9 p.m. to a particular organization. At each Tuesday evening Karma Hour, a new nonprofit is featured and thus becomes the recipient of a portion of that night’s sales.

The creation of then Community Relations Coordinator Laura Long and current Bar Manager Michelle Majchrzak, Karma Hour was a perfect fit with the Bristol family’s philanthropic philosophy. The Bristols are dedicated to building and maintaining a strong sense of community in which community members are all key players.

Nonprofits participating in the event have the opportunity to bring awareness to their cause, recruit volunteers, raise funds and rally community support. Bristol Brewing Company happily endorses each Karma Hour, posting to their website and Facebook and even providing posters to nonprofits; however, nonprofits are also encouraged to be creative and resourceful in their promotion and fundraising efforts. Karma Hour nonprofits often collect contact information from people who are interested in volunteering or becoming donors, and the nonprofits are encouraged to bring donation jars for those who want to give more than the value of what they drink.

Since the inception of Karma Hour in November 2011, Bristol Brewing Company has hosted 31 events in celebration of local nonprofits. “Karma Hour is a good opportunity to unite people and for everyone to get some good karma,” says current Community Relations Coordinator and Resident Hoptimist, Lauren Olson.

Cheers Bristol Brewing Company!

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This entry was posted in Commentary, Community, Philanthropy, Trends and tagged , , . Bookmark the permalink.

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